What I do
I'm a Creative Strategist with 8 years of experience in video production for the sports, food and advertising world.
My focus is on managing video communication from concept to finished product ensuring key messages are delivered over the short and long term.
Learning and communication are my go-to words when it comes to working.
They allow for better results as a team and are fundamental aspects of delivering quality to clients in the fast-changing online environment.
My experience involves directing and overseeing video production in order to tell better stories through a team's joined talent.
My Background
I learned photography at a young age from my dad, an experienced travel and architecture photographer, and soon transferred that knowledge into video.
I studied and played around with anything involving communication and social media.
I began working as a filmmaker dealing with everything from shooting to editing, to then progress toward managing all aspects of video production for multiple clients with a focus on the sports world.
I graduated in Art and New Technologies at Brera Academy of Fine Arts in Milan, Italy.
A few more facts:
01.
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I lived in Berkeley, California for about a year and still consider it the best place on planet earth.
02.
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The first camera I’ve ever used was the MiniDV Panasonic NV-GS 280.
I still have a handful of unconverted tapes. Who knows what masterpieces may be hiding in there (I doubt any, I was 7 back then).
03.
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My first edited video was an incredibly shaky hyper-lapse of the Great Wall of China, shot with an iPhone 2G, in vertical mode (TikToks and Vine didn’t exist back then. can I call myself a precursor?).
04.
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I love cats (no offense to dog people).
“Tito is an excellent collaborator, able to quickly respond and redirect his creative when needed. He is effective and efficient, able to produce at a high level and on time in stressful environments.”
Jonah birns | creative director @ NBCUniversal
Personal Projects
I began bikepacking very early thanks to my parents who brought me around Europe on two wheels.
I used to break bikes apart to build new hybrid vehicles and find better solutions for my mobility.
Bikes are incredibly simple and effective tools yet they are made of little complex components that put together make the longest-lasting mean of transportation of the last two centuries.
My passion for cycling grew to become the main focus of my professional work as a filmmaker and communicator.
Cycling has taught me an uncountable number of skills that have become fundamental to my growth and happiness.
With cycling comes traveling, with traveling comes visiting new countries, meeting new cultures and people, and tasting new foods.
Languages have always sparked my interest. English in particular has allowed me to learn not only new things but also new ways of thinking and working. After working for 5+ years in an English environment I decided it was time to push my learning a bit further and I started studying Mandarin Chinese.
The complexity of the language and of the culture behind it forces me to try new learning paths and find original solutions. I can’t say it’s always easy but as the Chinese would say, 加油.
They say there is one language that talks to all the people on this planet: food. When trying to understand other people and their way of thinking food is a great tool to help find a common ground and break down the language barrier. For this reason, I have a deep passion for discovering what’s behind a culture’s traditional dishes ad it’s evolution through the centuries. I try (and fail) to always have a hands-on approach by participating in cooking classes when I’m visiting new places or simply trying to replicate specific recipes at home. What I love about making food is that the possibilities are almost endless and it's one of the most creative spaces I have found to this day.